European car brands have had a rollercoaster presence in the Indian car market, often trailing behind their Korean, Japanese, and Indian counterparts. Renault, a notable European brand, is making a concerted effort to reclaim its standing in India. Recently, Renault has been testing an intriguing new vehicle on Indian roads—the Renault Austral. Let’s explore why Renault is testing this vehicle and the significance of this premium Renault Duster variant.
The Austral’s Position in the Market
The Renault Austral is positioned to compete with popular mid-size SUVs like the Tata Harrier and MG Hector. However, its presence in India raises some questions. In the past two years, Renault-Nissan has brought several models to India for testing purposes, including the Koleos, Arkana, and Ariya. The Austral, however, stands out from the rest.
A Premium Hybrid Offering
The Renault Austral being tested in India is the E-tech version, which features a 1.3-litre turbo petrol engine paired with a 400v hybrid system and a 2kWh battery pack. Renault claims that its E-tech is 40% more fuel-efficient than a mild hybrid Austral with the same engine. This aligns with Renault’s strategic move to introduce strong-hybrid powertrains in India. To ensure these hybrids are competitive, Renault plans to localize their production. The new Duster is expected to be the first car in India to feature this strong hybrid setup, marking a significant step for the brand.
Future Plans and Expectations
Renault has confirmed updates for the Triber and Kiger models. The Kwid, on the other hand, is expected to be replaced by its electric version. However, the most eagerly anticipated product from Renault is the new-generation Duster, slated for launch in the second half of 2025. Additionally, Renault might introduce a B+ segment SUV, potentially positioned between the Kiger and the forthcoming Duster, expanding its portfolio and appeal in the Indian market.
Conclusion
The Renault Austral represents a strategic push by Renault to regain its foothold in the Indian automotive market. By introducing advanced hybrid technology and expanding its SUV lineup, Renault aims to cater to the evolving preferences of Indian consumers. The Austral’s testing phase in India is a clear indication of Renault’s commitment to innovation and competitiveness in this dynamic market.
